When creating/editing your LinkedIn profile there is a section called “Websites” which can be found under the “Contact Info” drop-down section on your profile.
Here is where you can find that section:
1. When you log into your LinkedIn account, hover over the “Profile” link on the top toolbar and click “Edit Profile”.
2. Once your on your profile page, click on the “Edit Contact Info” button below and to the right of your image.
3. This will drop-down a new box and you should see a section called “Websites”. Click on the pencil icon next to “Websites” and this will open the section to edit.
The list contains:
Most LinkedIn users will choose either personal website or company website. But, this is NOT what you should choose when adding your website(s). Instead, you want to select “Other”…Why? Because, when you select “Other” from the drop-down list, a new field will open up called “Website Title”.
Now, instead of a link on your profile that reads “Company Website” or “Personal Website” you can have a link on your profile with your keyword or an intriguing website title!
For example, if you’re a Dentist, wouldn’t you rather have a link on your profile that says “The Best Dentist in Town!” which links back to your website…instead of a boring link that says “Company Website”? Or, another idea is if you sell a product, lets say jackets, and you’re running a special monthly promotion for 25% off…you can say “25% off Winter Jackets” instead of “Personal Website”.
Hopefully, you see the advantage of using your own unique title for this strategy. Plus, it’s also a great way to have a powerful backlink using your targeted keywords for your website. (this is a SEO strategy)
I hope this makes sense…but if you have any questions, please don’t hesitate to ask them in the comments below!
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Internet Marketing Solutions Group
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